It’s not the Cat Stevens 1970 smash hit Wild World, its the 2021 supernatural golf performance wear WYLD1. These things have little else in common other than the fact that they are both awesome.
Now, most people will agree that Cat Stevens is awesome. However, WYLD1 might take some convincing. In order to achieve this goal, we are going with 2 sets of 4 fast reasons on why WYLD1 is awesome.
They partner with my favorite charity, The First Tee.
They use high proportions of renewable, regenerative, and natural materials in their products.
They actually care about the environment - Details like biodegradable packaging and a renewable energy office make a difference.
They care about the partners that they work with, requiring cbluesign, WRAP, GRS, GOTS, FLA, ISO, and OekO-tex certifications.
While the first set of reasons for awesomeness focuses on WYLD1’s environmental responsibility, the 2nd set focuses on their products.
Meaningful innovation., The folks at WYLD1 are using things like thermal boost energy yarn and ultra fine merino wool.
Graphene - They use it in WYLD1 products and Callaway Chrome Softs for good reason. This allotrope of carbon is one of the thinnest and strongest materials known to man.
Seaweed - These guys have figured out that Knotted Wrack seaweed planted firmly within a natural cellulose fiber provides an unreal combination of comfort and performance.
Hot fire logo and look - All of this innovation would be lost if you didn’t have a good looking apparel. Check out the full lineup here.
When wool is mentioned, I post a sheep photo 100% of the time.
In a marketplace where so many products are similarly driven to generate revenue, it’s refreshing to see a company that genuinely cares about something different. Sure, purchasing sustainable golf gear may not feel like you are saving the planet, but the truth is certain. It makes a difference.